D’oh!? Perhaps it really should be ‘Dough!’ With original shows in production, several reruns a day in syndication and thousands of items that now feature the faces and voices of its unforgettable characters, The Simpsons is an industry unto itself. New Simpsons episodes do just fine in the ratings — often in the top 25 for the week — though they rarely break the top 10. But that doesn’t really matter: What the show delivers consistently is a spectacular audience mix of kids and adults, often topping its time slot among viewers 18-34. One of Fox’s key strategies has always been to program to that younger audience, which remains a coveted prize among advertisers, but The Simpsons delivers it in addition to younger children and teens. Read More >>>
