“If you’ve ever wanted your cell phone to say “D’oh!” when someone calls, you’ll soon have the chance. Twentieth Century Fox on Monday said it has licensed The Simpsons to the wireless division of video game publisher THQ Inc. to be developed into games, ring tones, screensavers and messaging tools around the world. “The fact that (the show) is in so many countries and so many languages, we think this will be pretty successful for us,” Doug Dyer, the general manager of THQ Wireless, told Reuters. THQ would like to begin releasing wireless products based on the show in the third quarter of this year. He also said the company plans to develop “channels” of Simpsons content, so wireless carriers could offer their subscribers games, sounds and logo packages based on themes from the show. Jim Beddows, for wireless entertainment at Fox, said the company waited to license “The Simpsons” because it is “one of the top-tier properties of the 20th Century Fox Co.” and they wanted wireless technology, like color phone screens and high-speed networks, to develop further.”
